The shocked shopper was among 75 Highline College students who cashed in a total of $2,500 in gift cards – part of a “Welcome back to school” surprise – courtesy of Inspirus Credit Union. The credit union set up a booth outside the college’s bookstore and, as students filed in, invited them to draw for bookstore gift cards valued at $25 or $50 each.
“The look on their faces said it all,” said Inspirus Vice President of Marketing Sherry Lotze. “When you’re juggling work, school, and family on a tight budget, a little boost can make a huge difference.”
Highline College in Des Moines ranks among the most diverse colleges in the United States, with 56% of its students identifying as Asian, Latino, or African American. The student body is evenly split between learners pursuing transfer degrees to four-year institutions and those completing technical or other programs.
On average, college students spend $1,200 a year on textbooks.
In addition to gift cards, students received other giveaways when they stopped by the Inspirus booth.